How to Write a Home Description That Sells

By Home Bay

Posted on October 23rd, 2014

A listing description gives you the opportunity to explain what makes your home and neighborhood an amazing place to live. When you sit down to write it, your main goals are to not only describe your home and neighborhood, but also to paint a picture of the lifestyle that comes along with living in your area. This post will teach you exactly how to craft a perfectly written home bio that will have buyers racing to schedule a showing.

write a listing description that sells

1. Define your ideal audience:

Who is your ideal buyer? What kind of lifestyle do they have? What kinds of things around the neighborhood will they enjoy? Write a list of activities and neighborhood amenities that would be attractive to your ideal buyer and reference that list as you build your listing description.

Also, be sure if you’re targeting a specific demographic that you reference things that will be especially attractive to them. For example, if your space is perfect for first time buyers, you could highlight fantastic outdoor space, privacy and ample storage.

2. Describe your neighborhood local amenities:

Studies show buyers pay more for homes that are close to things like shops, parks, restaurants, schools and other amenities. If you are well-located, be sure to say so. As an added bonus, including your neighborhood in your listing description helps search engines find your listing more easily

3. Be specific:

Specific descriptions are always better than general descriptions. For example, “2 miles to Whole Foods” is better than “Quick drive to the grocery store”. Certain building materials also correlate with a higher sales price. If you have trendy materials in your home, like concrete counter tops or an exposed brick wall, list them in your description. Brand names can also give buyers a sense of your home’s overall style. If your home features a Kohler sink or a Viking range, list them.

4. Emphasize key features that appeal to most buyers:

Buyers love natural light, open floor plans and great views, so if you’ve got em’ flaunt ’em! Kitchen features also tend to attract buyers. Call out favorable assets like ample space for food prep, extra pantry shelving, professional-grade appliances, an island, breakfast nook, vegetable sink, gas stove or ventless range. Lastly, be sure to call out any green features that will save buyers money, like dual pane windows or energy efficient appliances.

5. Address your competition:

Is your home at the end of a cul de sac? Do you have a guest house? How about solar panels? Are you willing to pay all closing costs associated with escrow and title? Don’t be shy about pointing out what your home has that similar homes in the neighborhood lack.

If you’re having trouble getting started, we’ve compiled a list of popular features and amenities to help you write your home description. Circle the items that apply to your home, then use our examples to easily string them together to build a compelling home description.

Interested in buying or selling?

We've improved the traditional real estate model with modern technology to cut costs, not quality.

Get started today

Posted in Marketing Your Home, Preparing to Sell