When you list your home on the MLS, your listing is automatically fed to thousands of local and national real estate websites, giving you increased exposure to motivated buyers. How does it work, exactly?
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1. Your MLS listing will automatically appear on Realtor.com.
Unlike sites like Zillow or Trulia, you can’t create an account and list your property on Realtor.com. The only way your listing can appear on Realtor.com is for it to be live on the MLS.
2. Your MLS listing will automatically appear on Redfin
Studies show Redfin is particularly popular with buyers on the West Coast, especially in metro areas like San Francisco, Los Angeles, and Seattle. Like Realtor.com, your listing must be on the MLS to be on Redfin.
3. Your MLS listing will automatically appear on local agent websites
Any agent who has a listing feed plugin enabled on their website (most do) will automatically display your MLS listing on their site. This makes your property available to the agent’s clients and potential clients as they scour the internet for the perfect home.
How to list on the MLS: Two Options
The benefits are obvious, but how do you actually get your home listed on the MLS? There are a couple of ways.
Best Option: Low-commission real estate agent or broker
When you sell your home through an agent, your MLS listing is included in the commission you pay them to help you sell your home. We recommend Clever Real Estate. Our friends at Clever can match you with top-performing real estate agents who can tell you what your home is worth on the open market. And if you end up listing your home with Clever, you’ll pay just 1.5% in listing fees!
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Cheapest Option: Flat fee MLS listing service
Flat-fee MLS services list your home on the MLS for a flat fee. Many also offer additional seller support on an a la carte basis (prices vary). Service is typically very minimal, so you have to do most of the work selling your house, including marketing, showings, negotiations, and paperwork. We don’t recommend this option for the majority of sellers.
» MORE: Learn the Costs and Risks of Using a Flat Fee MLS Company
