It’s simple – the more people see your home listing, the more likely you are to sell for a great price. Luckily, Facebook makes it easy to create ads that get your home listing in front of just the right home shoppers. Follow these steps and you’ll be attracting potential buyers to your listing in no time!
Step 1 – Set up a Facebook Business Page:
Before you can advertise your listing on Facebook, you have to be able to access the ad platform – and to do that, you have to set up a business page. Setting up a page for your home listing is free, simple and it just takes a few minutes. You can use the page as an active marketing tool for your home or you can just use it as a vehicle to set up advertising campaigns. All you have to do is add some basic information, like your listing URL and a couple of photos. The setup is very similar to your personal page setup, so if you’re familiar with Facebook, it’ll be very easy to do. Click here and follow the prompts to set up a page.
Step 2 – Choose a Campaign Objective:
After your page is set up, navigate to it and click on the blue “Promote” button in the top left corner.
A menu will pop up that will allow you to choose an objective or goal for your campaign. In most cases, “Send people to website” will be the best choice.
Step 3 – Pick Your Target Audience:
This is where your options get interesting. If you just want to get as many eyes on your ad as possible, you can keep your targeting fairly broad by simply targeting people who live in your city or surrounding areas.
If you live in a particularly expensive neighborhood, you can select a higher age range to target home shoppers who are most likely to be able to afford to buy in your area. If you really want to get fancy, you can even narrow who sees your ad based on “interests.” For example, if you know your home would be perfect for an investor looking for a flip, you can target people in and around your area who have an interest in real estate investing.
Not sure which criteria is going to yield the best results? You can create multiple audiences and test to see how much activity and interest you generate. Testing multiple audiences will help you increase the odds of connecting with the right buyer.
Step 4 – Set Your Budget and Schedule:
Facebook gives you a lot of choices when it comes to budgeting your ad so you have a high level of control. If you choose to link your ad to your website, Facebook recommends a “pay-per-click” payment model so that you are only paying for the viewers that actually follow the linked ad to your home listing. You also have the freedom to set when your ad starts running and when it stops.
You can spend whatever amount your comfortable with on your ad – whether that be five dollars or one hundred dollars. Your cost-per-click goal should be to get clicks for as low a cost as possible. For best results, it’s usually in your best interest to select the option to let Facebook automatically optimize your ad spend, meaning you’ll get the most clicks for the lowest price. Ideally, you should aim to keep your cost at or below thirty cents per click.
Step 5 – Build Your Ad:
Last but certainly not least, you can build your own ad using photos from your home listing and the most tantalizing (but brief) features of the home in your description. This module allows you to format the ad as one big picture listed in the news feed or multiple pictures and lets you choose a “call to action” button that people will click on to go to the listing website.
The final step is to connect a payment method for the ad and you’re off and running! You can go to the ad manager anytime to evaluate how your ad is doing and can make adjustments to optimize its performance.
Use these tips to leverage Facebook ads as an affordable yet powerful marketing tool that will help you attract high qualified buyers to your real estate listing.
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