Listing description template | Real estate words by category | Home and property description examples | FAQs
βοΈ What are the best real estate words in a listing description? A great description of a home uses compelling words to generate interest. Each property is unique, so you’ll need to choose the words that best fit your home without exaggerating |
Writing a compelling home description for a listing can be daunting. But if you first select the right real estate words and phrases, putting it all together into a compelling listing description becomes much easier!
Our team has read thousands of home and property descriptions, helping us identify real estate words that captivate buyers’ attention. Below, we’ve chosen some of the best real estate words to use when writing a property listing.
Listing Description Template
When writing a property listing, there are six essential elements you should include:
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Type of home
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Square footage
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No. of bedrooms and bathrooms
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Nearby amenities
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Notable features
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Appliances
If something isn’t that nice β like, say your appliances are just middle-of-the-road, you don’t need to include them.
β Tip: Check character count! Each regional multiple listing service (MLS) has its own rules, including word or character counts. Some MLSes may limit you to only 500 characters or less, others allow more. You need to decide what information is most important and what can be left out of your property description. |
200+ Real Estate Words That Impress Buyers
π Jump to real estate words that describe:
Category Examples π‘ Home Types Condos, single family homes, etc. π Architectural Styles Bungalow, cottage, etc. βοΈ Home descriptors Peaceful, quaint, etc. π» Home Features Garden, pool, etc. π Location Beachy, wooded, etc. π³Appliances Energy efficient, stainless steel, etc. β°οΈ Views Skyline, ocean, etc. Swimming pool, park, etc. Security, parking, etc.
Describe the Type of Home π‘
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Condo
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Co-op
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Manufactured
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Multi-family home
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Penthouse
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Single-family house
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Tiny home
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Townhouse
Add an Architectural Style π
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Bungalow
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Split-level
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Cottage
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Ranch
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Victorian
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Tudor
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Colonial
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Cabin
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Mediterranean
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Cape Cod
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French Country
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Contemporary
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Midcentury modern
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Farmhouse
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Chalet
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Greek Revival
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Craftsman
Use Vivid DescriptorsβοΈ
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Atomic-era
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Beautiful
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Charming
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Chic
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Desirable
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Distinguished
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Intimate
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Inviting
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Light-filled
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Move-in ready
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Peaceful
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Pristine
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Quaint
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Rare
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Renovated
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Retreat
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Rustic
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Spacious
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Spotless
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Storybook
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Stunning
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Stylish
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Sun-filled
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Turnkey
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Two-story
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Ultra-modern
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Unique
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Updated
Note Attractive Home Features π»
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Ample counter space
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Balcony
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Breakfast nook
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Butler’s pantry
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Chef’s kitchen
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Custom
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Deck
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Farmhouse sink
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Fireplace
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Garden
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Granite/marble countertops
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Gray water system
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Great room
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Hardwood floors
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High ceilings
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Kitchen Island
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Lanai
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Large garage
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Lots of storage
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Native landscaping
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New roof
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Open floor plan
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Oversized windows
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Patio
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Pool
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Shaded area
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Solar panels
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Subway tile
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Tankless water heater
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Walk-in closet/pantry
Describe the Location π
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Campus
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Close to: Great restaurants, boutique stores, coffee shops, bookstores, etc.
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Closest park
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Cul-de-sac
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Distance to downtown
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Downtown shopping district
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Elementary school
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Golf course
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High school
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Hiking trails
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Major highway access or well-known road
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Middle school
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Private
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Public transportation
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Beachy
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Wooded
Note the Appliances π³
Brand names:
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ADT Command security
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Apple HomeKit
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KitchenAid
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Nest
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Ring
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Smeg
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Thermador
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Whirlpool
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Wolf
Features:
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Energy efficient
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Midcentury
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Modern
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Sleek
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Stainless steel
How About Views? β°οΈ
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Blue skies
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Canyon
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City skyline
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Forest
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Golf course
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Lake
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Ocean
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Panoramic
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Protected land
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Sweeping
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Unobstructed
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Wide-open
Note Neighborhood and Community Features π²
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Ample street parking
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BBQ area
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Bike friendly
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Bustling city
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Centrally located
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City living
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Dog friendly
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Fitness center
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Gated community
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Lots of kids
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Park
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Pet friendly
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Quiet street
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Sidewalks
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Dog park
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Suburban
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Swimming pool
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Tennis courts
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Vacation community
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Walking trails
Note Building Features π
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24-hour security
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Assigned parking
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Community area
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Doorman
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Gym
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Hot tub
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Pool
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Underground parking
6 Examples of Home Descriptions That Sell
City | Country | Suburban | Fixer-upper | Contemporary | Vacation
City Living Listing Example
This unique artist’s loft is centrally located, just 1 block to the metro and 3 blocks to shopping, restaurants & cafes. Oversized windows fill the open space with plenty of morning & afternoon light. Enjoy the beautiful view of downtown at night. Kitchen has stainless steel appliances & plenty of counter space. This bustling neighborhood is bike-friendly and the building offers 24-hour security.
Country Home Listing Example
You’ll love this quaint, ranch-style home with gorgeous views of the mountains and quick access to hiking trails. Though your neighborhood feels like a vacation community, your new home is just 5 minutes from a top-rated school district and 10 minutes to town. Surrounded by trees and flowers, this natural home features hardwood floors, an updated bathroom and an eat-in kitchen designed for cozy dinners.
Suburban Neighborhood Listing Example
Don’t miss this charming cottage in the quiet Franklin Hills neighborhood. Located on a kid-friendly cul-de-sac, enjoy the 2nd-story balcony, living room fireplace and sun-filled yard. Just a 3-minute drive to supermarkets and the cinema, and walking distance to schools, dog park and playground. One-car garage, but plenty of street parking. 10 minutes to the freeway and downtown.
Fixer-upper Listing Example
Wonderful fixer-upper oozing with potential in a tree-filled neighborhood, perfect for first-time homeowners or newly married couple. Walk to the train and shopping. Just a little TLC and this home will rise fast in value. Updated plumbing. Plenty of room for a kitchen island or open floor plan β you choose! Backyard has native landscaping and nice-sized shed for extra storage.
Contemporary Home Listing Example
Immaculate 2-story contemporary-style home with a bright, sunny kitchen and plenty of counter space. Centrally located just minutes from downtown and a short walk to public transportation. Features beautifully tiled bathrooms and new carpets in the bedrooms. Small office space off the living room and a small garden out back.
Vacation Living / Private Community Example
Enjoy easy living in this quiet, gated community with pool, fitness center & beautifully maintained landscaping. Perfect for couples and early retirees, this 2-story townhouse is an end unit with updated kitchen featuring all new appliances and fully renovated master bath with gorgeous tiling & jacuzzi-style tub. Minutes to shops, restaurants, theaters and weekend concerts & games at the stadium.
The Best Way to Write a Winning Home Description
While writing a great listing description is challenging, it’s also the easiest part of selling your home. Getting your home ready to sell, pricing it correctly, and fielding offers is much more difficult.
Related Reading
FAQs About Real Estate Words
Are there real estate words to avoid?
Words like “good value,” “starter home” and “priced to sell” imply the home isn’t great, or the seller is desperate to sell. There’s a time and place for these words, but not in a traditional home listing β instead, use positive words like these.
What are some good home description words?
Words like “storybook,” “modern,” “sun-filled,” “retreat,” “peaceful,” “move-in ready,” and “desirable” are some good real estate words to use in a listing description if it fits your property. See more great real estate words.
What are some home and property description examples?
A good real estate listing needs to convey the property’s good features within the MLS character limit. Good listing descriptions vary depending on the type of property βsee some examples here.