Optimize Your MLS Listing to Sell Your Home Faster

Optimizing your listing description and providing stellar photos are critically important when it comes to effectively attracting buyers to your property. HomeBay was asked to review this condo listing and offer ideas on how to improve it. Check out our tips below and get inspired!

Photo Makeover Ideas:

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Staging your home can go a long way in making it feel more inviting to prospective buyers. 

Furniture:
In the above photo – the style of the couch is fairly outdated. In order to optimize the space and make it look more fresh and modern, an updated couch (purchased from a discount furniture store or rented from a staging company) would bring new life into the space.

Accent Pieces:
Accent pieces offer an easy, affordable way to makes a big statement. This condo is in Palm Desert – so to capture the essence of the location, we suggest incorporating room accent pieces that say desert paradise. For example, the tropical plants on the table and around the fireplace could be replaced with small succulents or succulent arrangements. 

Lighting:
When you’re living in the space in the middle of the day, you may want to limit the amount of sunshine pouring in through the windows to keep the temperature under control (and we don’t blame you one bit!).

For the sake of making the space look inviting in your photos, it’s always a good idea to open up all the shutters to let the natural light come in. Light, bright and airy always beats dim, gray and closed up.


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Small Details:
The table is inviting and allows buyers to envision their family sharing a meal together, but there are a couple small changes that will dramatically impact the feel of this dining space.

Once again, we suggest opening the shutters to brighten the room. Replacing the empty bowl on the table with a table runner and set of candles, succulent arrangement or colorful vase would also be a nice touch.


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Focal Point:
Right away, eyes will be drawn to the reflection on the microwave. To avoid this, turn off the overhead light and wipe down the glass with Windex or white vinegar to remove the streaks.

De-Clutter:
It’s always good practice to put away any counter-cluttering items that aren’t serving a decorative purpose. Here, we suggest tossing the paper towel holder under the kitchen sink.

Optimize the Space:
To make the room look bigger, remove the rug or replace it with a smaller, simpler rug — perhaps one with a pop of color to brighten up the room.


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Photo Composition:
By changing the angle of the camera so that you see more of the room and less of the ceiling, the space will look bigger. Also – we suggest making a conscious effort to decide what space will be showcased in each photo. In this case, we see the kitchen and the dining nook – but it’s not a great shot of either. Frame images carefully to get the best possible photos.


bedroom

Simple is Best:
The furniture and tables in this room look good – there’s no unnecessary clutter.

The bedspread, on the other hand, is a little busy. We suggest swapping it out for a comforter that’s a solid color or very simple pattern to help the room photograph better. 

Oh  – and open those shutters!


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Showcase Amenities:
If you live in a condo complex that offers a beautiful pool, great clubhouse or fantastic gym, be sure to incorporate photos of each in your listing. This is especially important if you have a higher HOA fee, because people want to see what they’re paying for each month.


Listing Description Makeover

Finally, let’s review the listing description:

Great lower level villa! Two bedrooms, two baths, with approx. 1360 SF (it has that desirable kitchen nook!). Newer carpet and paint, completely updated kitchen with re-faced cabinets, granite counters and stainless steel appliances. Also, home has new ceiling fans, plantation shutters, updated with granite counters, and updated fixtures in master bath. A cozy gas fireplace and two car garage with newet barw roll up door complete this great condo! Don’t miss this one! It’s got a lovely poolside location in the newest area of the Villas! Please see agent remarks regarding rental.

This description repeats standard information that is already stated elsewhere on the page (like the number of bedrooms & sqft). It also verbally describes what buyers can already see in the photos.

The goal of an effective listing description is not only to sell the space, but to sell the lifestyle that comes along with it.

Here’s what we suggest:

A relaxing retreat in Palm Beach’s desert paradise, this unit features lots of storage and natural light. It’s situated just steps from the pool and hot tub in a community that includes a putting green, tennis courts and fitness center. It’s also five miles from the McCallum Theater and El Paseo (the Rodeo Drive of the desert). If you want a desert oasis to call your own, schedule a viewing today!

Incorporate these ideas to optimize your listing description and photos, attract buyers and sell your home for a great price!


Want more photography tips?

Free eBook: How to Take<br>Excellent Listing Photos