Maureen was ready to sell her long-time home and move onto life’s next adventure. As a long-time investor and licensed real estate agent, she has listed many homes for sale; both her own and those of friends and family members. This time around, she decided to try something different.
When I asked Maureen what prompted her to sell her home, she said, “It was just the right time. My husband Gabriel and I had owned the home for ten years and the market was peaking. We know a lot about real estate, so we know that it’s smart to act fast when conditions are right. Plus, we were ready to move and tackle a new life adventure.”
No Stranger to Real Estate:
Maureen got her real estate license years ago and since, she and her husband have purchased and sold many properties that they have leveraged as personal investments. Maureen’s never used an agent or third party service to sell. Instead, her go-to strategy is to get listings on the MLS, then incorporate general marketing tactics to build exposure. In addition to managing investment sales, Maureen and Gabriel have also executed sales for family members, so as they prepared to list their own home, they anticipated a similar process, with a few key differences.
Help in a High Value Market:
As real estate veterans, Maureen and Gabriel knew that a high priced property in a peak market needed to be executed flawlessly to guarantee the best return on their investment. So they decided that this time around, having expert help to check details to make sure every aspect of the sale went smoothly was essential.
They found Home Bay through a local real estate agent named Maryann, who had a personal connection to our co-founder, Tom Owen. Maryann was a fan of our service and was instrumental in introducing Maureen to HomeBay. Intruiged, Maureen talked to Tom, was impressed by our service and decided to give us a shot. But as she got ready to sell, there was one thing that surprised her.
Emotions Run High:
“There was a really emotional component about selling my own home that I wasn’t anticipating,” Maureen said. “It never happened with investment properties.” But after she and her husband spent ten years building memories, Maureen realized it would be difficult to detach herself from all the stories that resonated within the walls of their home. Then, as buyers started to come by for open houses, Maureen found herself sharing personal stories about the home.
Wondering how she overcame the challenges she faced as she prepared to sell? Read Maureen’s full case study.