It has historically been a common sales tactic to delete your home listing off the MLS and re-list it as if it’s new to get more buyer traffic. But is it effective? Let’s take a detailed look at this common real estate myth.
In short, the answer is no. Not only is this ineffective, it’s actually forbidden by the MLS. In today’s highly competitive real estate market, MLS boards consider the practice of de-listing and re-listing to be an illegal manipulation of their systems. Attempting to do so can result in the MLS boards removing your home from their database. But that’s not the only reason why this tactic is so ineffective.
Most major real estate websites have a property history section that provides a line-item summary of any changes that you’ve made to the listing. Since these sections are based on property address, not MLS number, you can’t hide how long the property has been for sale.
So what should you do to get more activity to your listing? If your home is not performing as well as you’d like it to be, you should focus on figuring out why, making some key changes and refreshing your listing. Start by asking yourself the following questions:
- Does your listing have professional photographs of the interior and exterior of the home?
- Was your home staged in at least a handful of the photographs?
- Does the listing description intrigue buyers?
- Is your listing on the MLS and on popular real estate sites?
- Are you doing anything else to promote your listing?
By asking these types of questions you can determine why your listing isn’t performing as well as you hoped. After you have identified possible issues with your listing, you can make any necessary changes to get more buyers to your listing faster!
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