California Home Sellers: Understand Who You’re Selling To

When you sell a home, you have to know what your target market wants. Especially when you’re selling in a diverse market that spans several different generations. Keep reading to learn how to speak to potential buyers in a way that will get them interested in your California home.

13 Unique Home Seller Marketing Ideas for 2016

Selling your own home is an exciting process – but some homeowners get a little stressed when they start to think about what it’s going to take to market their listing effectively. This post will make sure you’re off and running with thirteen excellent ways to market your home. 

3 Creative Places to Promote Your Home Listing

Getting your home listed is the easy part. Now, it’s time to figure out where you can promote your property to attract high-quality buyer traffic. If you’re feeling stumped, check out this list for some ideas on how to quickly and easily generate lots of interest in your listing.

3 Benefits of Appealing to the Multi-Generational Market

A2014 Pew Research study found that 57 million Americans lived in multi-generational households in 2012. These homes accommodate young families, adult children and aging parents under one roof. Today, many sellers are focused on making sure their listing appeals to buyers seeking multi-generational homes. Learn how to draw these home shoppers to your listing.

3 Ways to Attract Starter Home Buyers to Your Listing

So, you are thinking of selling your starter home or condo to upgrade to a bigger property, but how do you attract young buyers? With Millennials expected to be the largest home buying demographic this year, you have lots of opportunity to do so. Follow the steps below to make your starter home more appealing to starter […]

How to Optimize Your Zillow For Sale By Owner Listing

Tom here (co-founder of HomeBay). I have over a billion dollars in sales experience, and I’m frequently asked by home sellers what can be done to improve their real estate listing. Today, I spoke with a lot owner who has his land listed on the for sale by owner section of Zillow. He was looking for guidance […]

10 Proven Ways to Get More Buyers To Your Home Listing

The better you market your home, the more money you will be able to sell it for. Why? Because more marketing equals better exposure, more showings, more offers and ultimately, a higher sales price. So how do you maximize your marketing? Follow the 10 tips outlined below to optimize your listing exposure.