Facebook is a great place to attract potential buyers to your listing. You can easily target people in specific groups and neighborhoods. You can also focus your posts on specific things your ideal buyer is looking for to make sure you attract the right type of home shopper. Read on to learn how to effectively promote your listing on Facebook.
Give a Sneak Preview of Your Listing:
Pique a potential buyer’s curiosity by posting a beautiful picture of your home exterior or a visually striking feature of your house before you list it. Let people know when you plan to list and how they can get in touch for more details about the home.
Ask Your Friends to Share Your Listing:
You may or may not have a large following on Facebook, depending on how you use social media and the frequency of your posts. Either way, you can expand your audience greatly if you politely ask friends to share your listing post or the link to your online listing. You could include a general call to action in your post (“Please share with family and friends who might be interested!”), but it can be more effective to write individual messages to friends and family asking them to share the post and tag anyone they know who is shopping for a home.
Share Stunning Photos:
Marketing pros know that the more often you post, the more likely your posts are to be seen by friends and acquaintances on their Facebook news feed. However, that doesn’t mean you can take one post, publish it multiple times a day and expect good results. In fact, posting the same thing over and over again can actually lead to people ‘unfollowing’ your profile, which means they won’t see any of your future posts. Strike a playful balance by doing a week-long photo series highlighting different rooms and features in your house. A finite campaign with frequent posts that are visually interesting will accomplish your goal of maximizing reach within your contacts without annoying them.
Announce Your Showing Schedule or Open House Dates:
If you’re planning some open houses, consider creating a public Facebook event to get the word out and to make it easy for your contacts to invite their friends. If you opted to have a static showing schedule instead of an open house, you can create a several months long event and publish your viewing hours so it’s easy for people to reach out with questions or to schedule a showing with you. Be sure to share your event link as a status update to get the word out.
Target Ideal Buyers Where They Hang Out:
Buyers are looking for homes with specific features in specific locations. If you have a home in a desirable neighborhood in San Diego, look for Facebook pages associated with that neighborhood and request to post a link there. The idea is to go where your audience is. If you can share your listing in groups with a wider audience of potential buyers or people who already have a strong interest in your home’s style or location, you’re more likely to get them in for a showing.
You can also use hashtags to accomplish this. For example, if you have a great starter home in the North Park neighborhood in San Diego, you could post something like this: “New listing – great #NorthPark #starterhome in central #SanDiego. Come see it!”. Using hashtags will allow anyone who regularly monitors what’s going on in your city or neighborhood to see your listing, even if you don’t share mutual connections.
Publicize Price Changes:
If you’ve recently lowered your asking price, share an update. Everyone loves a good deal, and there may be someone keeping an eye on your property, waiting to see if the price would reduce to a range they’re comfortable with. A reduced price can also promote sharing and create a new buzz around your listing.
Highlight One-Of-A-Kind Features:
One of the most important things you can do to create buzz on Facebook is to showcase the most unique or intriguing features of your home. Do you have a gorgeously landscaped outdoor space with fairy lights and a jacuzzi? Or a gourmet kitchen that any foodie would melt over? Show it off! If you specifically focus on the best parts of your home, you’re more likely to get likes, shares and exposure.
Use these ideas to leverage Facebook as a powerful home marketing tool and increase your buyer pool.
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