When you list a property for sale, the obvious goal is to – well – sell it. But if you’re like most sellers, your secondary goals are to sell relatively quickly and to make as much money as possible at closing. But what can you do to increase your odds of making more money on your home sale? Read on for some smart and simple ideas.
Hire a Professional Photographer Take Your Listing Photos:
Sure, your phone takes awesome pictures. But a professional photographer knows how to use light, staging and wide angles to your home’s advantage. They are also highly trained to assess how to visually represent your home in a way that will make it as attractive as possible to potential buyers – and that can really pay off.
Better yet, hiring a professional photographer to take your listing photos means you’ll get three times more traffic to your listing. By doing so, you’ll also increase your odds of getting more showing requests, offers and ultimately – more money for your home. At Home Bay, we’re such big proponents of professional listing photos, we actually pay for them for all of our sellers.
Put a For Sale Sign in Your Yard:
In the day and age of internet-based everything, it may seem like traditional methods of announcing that your home is for sale aren’t effective. But nothing could be further from the truth — at least not in the case of a good, old-fashioned yard sign. But why?
Buyers typically fixate on a handful of neighborhoods they really like, and a yard sign makes it easy for buyers scoping neighborhoods to identify homes that are on the market. In fact, the National Association of Realtors reports that one in every ten buyers will find the home they ultimately purchase via a yard sign. It’s an affordable, effective marketing tool that can lead to a quicker sale at a better price! But don’t settle with a yard sign alone… to capture the other nine out of ten buyers, you have to consider tip three.
Market Your Property Everywhere:
It’s important to take advantage of any and all marketing opportunities available to you and to promote your listing like crazy. At a bare minimum, you should post your home on the MLS and make sure it’s being promoted across popular real estate sites like Zillow and Redfin.com.
To further increase buyer awareness, we also recommend you share your listing on social media and ask your friends and family to share it with their networks. It can also be beneficial to post it on community sites like NextDoor and craigslist to reach new audiences. The bottom line is, there’s no such thing as too much exposure, so if you’re serious about selling – take the initiative and promote, promote, promote!
Price Your Home Competitively:
It’s a misconception that leaving room for price negotiations is the best strategy to use when it comes to determining a list price for your home. In fact, doing so can and very likely will actually cost you a significant amount of money at closing. There’s tons of data out there, including recent data revealed in CEO Spencer Raskoff’s book Zillow Talk, that suggests pricing your home at or under its fair market value is the absolute best way to ensure you’ll make as much money as possible on your home sale. Trust the data!
List with Home Bay and Save Thousands:
The most effective and easiest way to save money on the sale of your home is to pay less to list and sell it. For the average California homeowner, listing with Home Bay means saving 14k or more on their home sale. Rather than charging a 2-3% commission like a traditional real estate agent, we simply charge one low flat fee. Curious? Learn more about our service or check out some of our seller success stories.
Use the tips listed above to save money on your listing, generate competition among buyers and make more money on your home sale.
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