It’s been said that the hardest part of selling a house is getting people to the house. This is especially true today, because the overwhelming majority of prospective buyers are searching online for new homes rather than hitting the streets in search of “For Sale” signs. If your tally of showings has you down in the dumps or if you want to be prepared to succeed when you list, here are four ways to ramp up your results.
Splurge on professional photography:
The truth is that if you don’t have high-quality photos taken of your home, you’re taking a risk that it will be lost in the crowd online. Smartphone photos may be perfect for showing to friends, but they just don’t cut it when you’re looking for a buyer.
Look for an architectural photographer who has the expertise and the equipment to highlight the high points of your home and your yard. Make the initial entry shot dramatic and be sure to showcase your curb appeal in any exterior shots you choose to showcase.
At Home Bay, we used to allow listings without professional photography. When we looked at our statistics, though, we saw it to be so important in terms of getting the home sold quickly and for the highest dollar amount that we now require and provide it free.
Consider you don’t get a second chance to make a first impression, so be sure your house is sparkling clean and show-ready before you schedule the photographer. Once you get potential buyers to the property, you can sell them on the features.
List your house everywhere:
A sign in the yard is important, but a sign alone just won’t cut it. When you list your home, be sure to leverage all online and neighborhood resources available to you: the local MLS, Trulia, Zillow, Movoto, Realtor.com, Redfin and any specialized local real estate services that are relevant to your listing.
List with Home Bay and we’ll take care of this part for you! Learn more.
Offer an incentive to buyers and / or to buyer’s agents:
Make it clear that you will pay the area’s standard commission. Depending on your specific locale and your price point, that will be 2-3% of your sales price well-spent. Why? Because it will help you capture more potential buyers.
You can also consider offering a buyer incentive for anyone willing to offer asking price. Maybe you throw in some money to cover new appliances, or maybe you offer to pay for the inspection. Whatever the case, a little carrot-dangling can go a long way toward encouraging buyers to put in an offer.
Assess your price point:
According to statistics, homeowners are likely to believe their homes are worth an average of 8% more than their actual value. This is known as “seller bias.” If you previously did a comparative analysis of your market, take a new look at recent sales and new listings. It’s never too late to adjust your asking price in relation to what else is available. You can also use this free worksheet to help verify that the price is right.
Before you decide, weigh any price reduction against the additional costs of carrying the home another two to three months while you wait for an offer. You can also consider upping the appeal of your home in the eyes of prospective buyers by offering an incentive, as mentioned above. Consider sweetening the deal with an allowance for new carpet or fresh paint, or offer to pay some of their closing costs.
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