Listing your home with Zillow Instant Offers program? Then you probably want to know how to get as many offers as possible – especially because more offers means more competitive bidding and a higher final sales price! Read on to learn 3 easy tricks you can use to get more offers and sell for more money.
Have Professional Listing Photos Taken
If you frequent our blog, chances are you’ve heard this one before. Professional real estate photography leads to more buyer interest and ultimately, more offers. A study published in The Wall Street Journal noted that homes listings that feature pro-level photos sold for between $934 and $116,076 more than homes without professional pics. Why such a big difference?
Pro real estate photographers use wide angle lenses that make a property look and feel as spacious as possible. They also use standing flashes that make a home feel bright and sunny. And, no matter what method you use to sell your home, pictures drive activity. If your home looks great, more buyers will want it. If your home looks dark, shadowy or small, fewer buyers will want it.
At Home Bay, we believe so strongly in the power of professional real estate photography, we actually pay for professional listing photos for all of our sellers. If you don’t work with us, however, you can still get great pro photos on your own for a couple hundred dollars. It’s a small investment that dramatically increases your odds of much bigger returns!
Disclose, Disclose, Disclose
First off, it’s against the law to willfully neglect to disclose known problems with your home to your buyer. For example, if you know you had a roof leak two years ago, your dishwasher is broken or a spot on your hardwood floors in the master bedroom is warped, you need to add that information into your listing profile. Misleading a potential buyer can also destroy trust and create all kinds of future problems
It’s also important to disclose because you’re not dealing with run-of-the-mill home buyers, you’re dealing with investors who need to know what they are getting into. The Zillow Instant Offers program requires a leap of faith for buyers because they make offers, sight unseen. However, after an offer is submitted, the next step is to have as many inspections done as your buyer sees fit, so any flaws will be uncovered.
There are three open text disclosure field questions Zillow asks during the listing process:
- Have you made any other additions, upgrades or repairs? (also has a checkbox regarding permits)
- Are there any structural or mechanical issues you are aware of? (ie; electrical, plumbing, etc.)
- Is there anything else we should know about your home? (list good points or additional issues)
If you’ve done repairs or upgrades, make sure you include the approximate cost of the repair, if known, in your description of the work done as it can add value to your property.
You can also be proactive and have a home inspection done before you list on Zillow Instant Offers. Then, offer to share your report with any interested buyers so they can see exactly what shape your home is in up front. Doing so will save everyone time and will make a positive first impression, which very well could result in more offers!
List on multiple platforms
Though not openly discussed, the Zillow Instant Offers program only has 15 buyers, and each of these buyers is a large real estate investor looking for high profits. Being limited to this small group of buyers can mean you make less money on your home, so what can you do about that?
We recommend you simultaneously submit your home to other instant offer program sites in your area. Not sure what other programs are available? Do a quick google search for services who offer cash for homes in your city or zip code.
Want to sell for the highest price?
If selling fast isn’t your top priority, and instead you want to make sure you get top dollar for your home, list with Home Bay! We offer comprehensive, affordable, flat-rate home sales and we’ll publish your listing on Zillow, Trulia, Realtor.com, the MLS and thousands of popular real estate sites to maximize your buyer exposure. We’ll also do all the paperwork and be there every step of the way to answer your questions.
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