You may have heard that it’s a bad idea to list your home for sale in the winter months because the market is slower. While the market is generally slower, there are some benefits to listing during the holiday season. Let’s take a look:
Home Shoppers Are More Serious About Buying
Homebuyer data shows that homeshoppers who are looking to buy between November and February tend to be more serious about their search. These shoppers also typically move faster on a home purchase than those who enter the market in the spring or fall. All good news for you!
Buyers Are Less Restricted by Neighborhood
Families with kids often wait until spring or summer to start looking for a house in order to avoid pulling their kids out of school. Often, wintertime home shoppers are individual buyers and couples without school-age kids. When your potential buyers aren’t being forced into a specific location because of school districts, it opens them up to more neightborhoods. If your home is off the beaten path or is located in a bustling metro rather than a quiet suburb, you may benefit.
You Get Less Lookie-Loos
People don’t want to bundle up to go look at open houses “just because” when it’s cold outside and it’s getting dark at four in the afternoon. Also, people tend to be busy with holiday preperations, work parties and social gatherings. That means the number of “I’m just looking…” callers and drop-bys will fall significantly if you’re selling in the winter, which frees up your time to focus on serious buyers.
So while winter may not seem like the ideal time to sell, there are some perks to consider that can make the process move along quickly and efficiently.