Meet the Home Bay Team

Spectacular Service Is Our Mantra

We've already saved consumers over 15M in real estate commissions.

Ken Potashner

Ken Potashner

Executive Chairman

Ken has extensive executive and board level experience in high growth, high technology global organizations. He has been CEO, Director and Chairman of several companies that achieved Billion+ valuations. He has served as a director in the US and in Asia of eight public company boards in addition to numerous private boards. Ken was most recently Chairman of Newport Corporation (NEWP), which was sold in 2016 for $980M to MKS Instruments. Previously, Ken served as the CEO and Chairman of Maxwell Technologies (MXWL) and Sonicblue (SBLU). Both companies experienced explosive growth by introducing revolutionary technology platforms. Ken has a BSEE from Lafayette College and an MSEE from SMU and an Advanced Professional Director certification. When away from the office, Ken is running, hiking, biking, skiing, snowboarding or on some form of danger-infused adventure travel.
Steve Udelson

Steve Udelson

CEO

Steve has over 20 years of startup and executive leadership experience building consumer Internet growth companies. Most recently, Steve was the CEO of Owners.com and Hubzu, a business unit of Altisource (NASDAQ: ASPS) with over $250MM in revenue. He built and led cross-functional teams of over 500 employees across the US, Europe and Asia. Prior to Altisource, Steve was the CEO of Owners.com, a company he acquired through a bankruptcy and built into a market leader for self-directed realty services, and led the company through a successful exit to Altisource. Earlier in his career, Steve held leadership positions with Leap Wireless International and PwC. Outside of work, Steve is a competitive tennis player, avid skier and enjoys traveling and learning about new cultures.
Joe Zulli

Joe Zulli

CTO, Co-Founder

Joe has been building and scaling startups for the last 16 years, which includes co-founding 3 of his own. Prior to Home Bay, Joe co-founded Savings.com, where he served as CTO. A veteran of the online advertising industry, Joe led the design and engineering of the company's technology and marketing platforms. He also played a pivotal role in leading Savings.com through its eventual $100M exit in 2012. Joe holds a BS in Computer Science from the University of California Santa Barbara. In addition to Home Bay, Joe enjoys spending time playing guitar, doing CrossFit, practicing yoga, traveling, and being a die-hard Lakers fan.
Ross Bixler

Ross Bixler

VP Operations

A self proclaimed automation guru, Ross has been leveraging technology to streamline and simplify business processes for startups, government agencies, and non-profits for over 10 years. He leverages a background in econometrics combined with practical experience in data science, CRM science, and business analytics to build enterprise tech stacks for growing teams. Ross recently served as the Director of Business Operations & Intelligence for Underground Elephant before joining the Home Bay team in June 2017. He holds a BA in International Studies - Economics and a Master of International Affairs both from UC San Diego. When he's not busy automating, Ross enjoys gaming, sailing, theater, and all things Zelda.