List with confidence
Determining your list price
Real estate agents look at recently sold properties in the area and compare sale prices and features with your property. They call this "pulling comps" or doing a Comparative Market Analysis.
Home Bay provides all of this data in an extensive report. We can also walk you through the details, and provide a pricing stategy tailored to your goals.
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Market index analysis
Common pricing questions
How accurate are auto-appraisals like Redfin's estimate or Zillow's Zestimate?
Won't my neighborhood realtor have better data?
Can I change my list price after my home is on the market?
A traditional agent told me they could sell my home for more... why aren't you?
Compared to the national average, Home Bay sellers sell for more. This is because of our effective pricing strategy, not from overpromising (and overpricing, which can lead to sellers getting less than current market value).
When an agent comes to your house, they know that you likely have an inflated sense of your home's value. While your goal is to get the most money possible for your house, their goal is to get you to like them, so you sign their listing agreement. Because of this, traditional agents tend to tell give their clients inflated numbers, only to have to lower the price later once they have signed a contract.
What's the best pricing strategy?
We recommend to list at or below market value for the best results. A wealth of data shows that pricing above fair market value causes a lower final sales price (approximately 4% less). If you price low, you are likely to receive more activity, which should lead to multiple offers above asking price.