Value Range Pricing: Good Idea or Not?

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It used to be common to see a home listed for a value range, rather than a single price. For example, you might see a property listed for $532,000-$498,000 instead of $515,000. However, value range price is almost never used anymore for the following reasons:

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  1. Most MLS boards no longer allow value range pricing.

  2. The major real estate websites like Zillow, Trulia, Redfin and Realtor.com are not set up for value based pricing. This fact likely explains why most MLS boards have abandoned it.

  3. There is no evidence to suggest that value range pricing is effective. Our experience was, if buyers see $499,000 to $530,000, they read it as $499,000. 

You do, however, still sometimes see listings that have a statement in the listing description on what range of offers the seller is willing to consider. This tactic is most often used if a seller is looking for the home to move quickly.

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